Maybe it’s just me (ask my wife, and she’ll tell you it definitely is), but as I get older, I find myself focusing on things that others might consider obscure or even a little odd. One of these things is a growing appreciation for certain words— words that, to me, […]
Estimated reading time: 4 minutes
Some things are simply meant to be together: Cookies and milk. Apples and oranges. Peanut butter and jelly. Rainy nights and cozy blankets. Certain pairings just make sense. Surprisingly, life has shown me that disappointment and clarity can also be one of those pairs. Not the small disappointments—like missing a […]
Estimated reading time: 2 minutes
Commercials tend to run the gamut from entertaining to forgettable, and maybe that’s just part of their nature. In just 15, 30, or 60 seconds, creatives try to grab our attention and make us respond—usually by making us aware of a need (like bad breath) and offering a solution (their […]
Estimated reading time: 3 minutes